Website Planning Guide

Types of Pages

The website will consist of key pages tailored for university clients:

Home Page: Introduces SRT Fairs and its services.
Fairs & Tours Page: Lists upcoming university fairs with booking options.
About Us Page: Provides information about SRT Fairs.
Testimonials Page: Showcases feedback from universities and schools.
Contact Page: Includes inquiry forms and contact details.
FAQs: Answers common questions about bookings and fairs.

Sales Process

We will optimize the sales journey for universities:

Detailed fair listings with clear pricing and benefits.
CTA buttons for inquiry and direct booking.
Automated lead generation for follow-ups.

Shopify Editor Rules

Rules for using the Shopify editor and managing content:

Standardized templates for fair listings.
Limited use of custom HTML to maintain consistency.
Predefined sections for fair details, pricing, and registration.
Defined image and video sizes to ensure fast loading speeds.

Fair Listings

Each fair listing should include:

Title, location, and date.
Details on student demographics and attendance numbers.
Registration fees and included services.
Booking form with integrated payment.

CRM Integration

The website should integrate with our CRM to:

Capture lead information from inquiries.
Track sales and follow-up progress.
Send automated reminders for upcoming fairs.

Checkout & Payments

The checkout process should be seamless:

Multiple payment options, including credit cards and wire transfers.
Automated invoices for bulk registrations.
Secure transactions and GDPR compliance.

Analytics & Tracking

To measure performance, the site should include:

Google Analytics and conversion tracking.
Heatmaps to analyze user behavior.
Event tracking for bookings and inquiries.

Marketing Features

We will implement strategies to boost visibility:

SEO optimization for fair pages.
Email capture forms for newsletter signups.
Retargeting pixels for social media ads.

Legal & Compliance

The website must adhere to legal standards:

GDPR compliance for data privacy.
Terms & conditions for bookings.
Cookie consent and opt-out options.